Abstract
L’IA e i personaggi digitali per una narrazione museale corretta e condivisa
Il processo di democratizzazione del patrimonio culturale ha ridefinito il ruolo delle istituzioni museali, spostando l’attenzione verso una comunicazione attiva con il pubblico. Questo avviene più facilmente quando il museo non racconta soltanto oggetti o concetti, ma anche storie. In tale contesto, l’IA si pone come strumento utile nell’interazione con i visitatori, sia come chatbot che nella realizzazione di nuovi contenuti multimediali. Cineca, in collaborazione con il Dipartimento per la Valorizzazione del Patrimonio Culturale (DIVA) del Ministero della Cultura, ha avviato un progetto sperimentale con l’obiettivo di mettere a disposizione dei musei uno strumento flessibile per una agevole e rapida creazione di contenuti multimediali accattivanti ma filologicamente corretti.
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Bio
Archaeologist with a postgraduate specialisation diploma and a PhD in Classical Archaeology, she has served as Superintendent for Southern Etruria and Director of the Parco Archeologico del Colosseo. She is currently Head of the Department for the Enhancement of Cultural Heritage. Her work has mainly focused on cultural heritage enhancement and the creation of museum networks, museum design, and the organisation of exhibitions in Italy and abroad, developed in collaboration with the Ministry of Foreign Affairs to promote Italian culture internationally. She has delivered lectures and seminars at major Italian universities, as well as in France, Switzerland, and Germany. She is the author of books and scientific contributions published in specialised Italian and European journals. She has devoted particular attention to the involvement of local authorities and civil society, as well as to the issue of physical and cultural accessibility in museums and archaeological sites.
Abstract
AI and digital characters for an accurate and shared museum narrative
The process of democratising cultural heritage has redefined the role of museum institutions, shifting the focus towards active communication with audiences. This is more easily achieved when museums tell not only about objects or concepts, but also stories. In this context, AI emerges as a valuable tool for interacting with visitors, both through chatbots and through the creation of new multimedia content. Cineca , in collaboration with the Department for the Enhancement of Cultural Heritage (DIVA) of the Italian Ministry of Culture, has launched an experimental project aimed at providing museums with a flexible tool for the easy and rapid creation of engaging multimedia content that is nevertheless philologically accurate.
Attribution 4.0 International